Mobile is the new Digital, and is often referred to as the newest media platform. Mobile media refers to anything mobile – not only cellphones – including music and video players (like the iPod) and tablets. Mobile media might be aimed at a small screen, but it targets (and achieves) huge results.

South Africa has one of the largest mobile markets in the world. For businesses, mobile is one of the most accessible and effective advertising platforms yet.

• It’s instant. It delivers messages straight to the consumer and enables an immediate response.
• Mobile is a two-way dialogue between brand and consumer.
• It builds a personal relationship between brands and consumers which encourages brand loyalty.
• It’s always on standby and carried everywhere by consumers – it reaches your consumer wherever they are, whatever they’re up to.
• Mobile integrates with all other media (radio, print, billboard, online, and tv).
• It is the easiest and most accurate way to build a relevant, current, targeted database.
• It provides a wide range of marketing tools, and appeals to all target markets.
• Mobile presents a built-in payment system.
• It’s affordable.
• It is entirely measurable.